Given
its rather subtle nature, technical communications is seemingly overshadowed by
marketing communication, mass communication, and corporate communication. This
is unarguably because the three draw heavily on mass media to facilitate
delivery of output while the former mostly delivers passively through instructional
leaflets, manuals, and online help guides.
However,
the practice has a vital part to play in industrialisation goals of any
country. This is even truer in the
technology driven development grounded on constant innovations and scientific
inventions. Incidentally, the practice goes beyond advancing new age necessities
and enriches traditional needs. This is evident in promoting proper, valuable,
and quality documentation and information.
It
again, comes out to bring positive change in the society through providing
tactics and ideas for civil advocacy. Great
speeches are products of technical communications; and so are well written
constitutions, white and green papers; alongside petitions for policy and
lawmaking. It enhances governance through endorsing transparency and
accountability culture.
Under
the industrial sphere this practice plays the most exceptional role. No other
branch in communication can produce quality user-instructions, installation and
assembly manuals and specifications better than this specialisation. The
profession helps engineers and technologists produce higher value productivity.
The deliverables of this being that equipment and technology developed is used
well by ensuring dangers and vulnerabilities are minimised, wastage is
reduced, and maximum utility is realised.
In
the administrative space, the practice is responsible for developing of contracts
and documentation. Professionals in the legal, accounting, and human resources
fraternity are assisted. Writing of company and job profiles; drafting of
employment and supply contracts; producing service charters and strategic
plans; as well as business reports presented as annual financial or economic
reports are evidence of output.
There
is a clear contribution under commercial realm. For example, when communication
is used in marketing pharmaceuticals, marketers will not use pure marketing
communication strategies that employ popular inducements such as “Buy -one -get
one -free” unless they are dealing with non-prescription products. They instead
use technical communication approaches since the motive is not to sell large
quantities but rather right and accurate dosage.
Last
but not least, it is useful in the academia world. The writing of first-rate research
papers, topnotch articles and quality tutorials utilises the resource. All
these play a role in building a country economically, socially, and
politically.
The
specialisation is decidedly professional in two ways. The first is that it is a
language for all experts communicating their work to non-members. This means professionals
in their specific jurisdictions must remove jargon from conversations for the
sake of clarity and comprehension. The
second is that communication practitioners are capably trained and employed to
bridge hurdles in the flow of information from technical experts to lay people.
