Customer Satisfaction is the key driver of Tech Comm.

As opposed to the common belief, the main motivation for quality technical communication
 content is not as to comply with regulation and statutory rules, but rather to cope with consumers' needs.

The above findings from Aberdeen Group (2012), confirms that increased volumes of products and their associated needs is the key pressurizer for firms to employ better technical communication effort in their activities. New products must be explained well to customers if they are to have any chance of being accepted. Technical Communication is playing a major role of linking the many needs to the many solutions.

Efficiency in production processes sees more goods being easily produced for the market, the challenge is to get the consumers to buy them. Another interesting observation is that companies are more bend on Tech Comm. helping them sell their products than to cut their costs.

YOU WILL KNOW THEM BY THEIR WRITINGS: WHERE TECHNICAL COMMUNICATION MEETS PROFESSIONS.

Technical Communication is a resource and a product. As a resource, it is open to be tapped by various practices and practitioners who wish to achieve goals that can only be done through employing tech Comm. All specialized fields would at some time wish to share their aspirations, contributions and concerns with the ‘outsiders.’ This is not possible if they do not employ the Technical communication measures of excellence guidelines. Therefore, Technical Communication is a resource to professionals who don’t even think they need communication.

However, it is challenging for professionals specialized in their given areas to be good technical communicators. Specialization of labour is increasingly pushing experts in various fields choose between either remaining subject matter experts or becoming communicators in their field. Sometimes even pitying them against, ‘having their cake and eating it.’

In my observation there are two levels in technical communications, one being expert to expert Tech Comm. An example is in an engineering firm that manufactures parts which will be shipped to another company that will assemble the equipment. The technical documentation accompanying the parts will be written in technical terminology. The second one is expert to layman Tech Comm. Here, the message from the experts or specialists must be simplified to the level understood by the general consumer and professional Technical Communicators are preferred to write the documentation. 

As a product, (as shown in the illustration above)Tech Comm produces and disseminates information that promotes activities of professionals in a wide range of fields.  Legal people will write contracts, lease and trade agreements; educationists will produce books, magazines and journals; businesses will generate analysis and statistics; management and government will create policies, plans and guidelines; while engineering will bring out installation and assembly manuals.

In some cases, the professional may have the drafting skills for the product whilst in others, a professional writer (communicator) may be called to assist. The professional writer does not pretend to be the originator of the message but an essential translator  

Technical Communication as a resource is important to many professions as an input. It contributes mainly to their marketing communication efforts and goals. Yet as a product, professional fields produce outputs that although may not be thought as Tech Comm. they actually are, either in form, their content; or both.