Customer Satisfaction is the key driver of Tech Comm.

As opposed to the common belief, the main motivation for quality technical communication
 content is not as to comply with regulation and statutory rules, but rather to cope with consumers' needs.

The above findings from Aberdeen Group (2012), confirms that increased volumes of products and their associated needs is the key pressurizer for firms to employ better technical communication effort in their activities. New products must be explained well to customers if they are to have any chance of being accepted. Technical Communication is playing a major role of linking the many needs to the many solutions.

Efficiency in production processes sees more goods being easily produced for the market, the challenge is to get the consumers to buy them. Another interesting observation is that companies are more bend on Tech Comm. helping them sell their products than to cut their costs.