Tuesday, 28 July 2015

Technical and Professional Communication: Another door in Communication



This June, I am graduating from Daystar with a Bachelor of Arts in Technical and Professional Communication (TPC).  It has been both an exciting and a challenging journey. It has been four years that came with lots of learning experiences.  I have discovered myself intellectually, spiritually, and socially; and now ready for the new beginning.


So where is my qualification taking me? Well for a start, I have already registered my own consultancy and started marketing my services to potential clients with positive responses. Going the entrepreneurial way is a personal preference and it does not mean that I cannot join an organization in the future. 


TPC offers a graduate many working options. One can choose to work full time in an organization. The field is no longer unfamiliar to employers. More organizations, especially in the Non-Governmental and Community Based sectors, are openly recruiting technical communicators to work in their in-house departments. These organizations include Alliance for a Green Revolution in Africa (AGRA), LVCT Health, and Sanergy.  Also some government agencies are jumping on board. For example the Center for Multiparty Democracy (CMD) has a technical writer in its ranks. A graduate may also opt to work part time; there is an opportunity to work as a freelance professional writer; and the final option is go into consultancy.


The Daystar TPC programme is comprehensive and provides what employers are looking for. This means it opens doors for the graduate to work either in the government, nonprofit or the private sector. It also allows one to select an area for personal specialization. For instance, it is possible to write exclusively on finance, health, education, farming, ICT, aviation, and even media. However, it is also possible to combine several industries.


TPC does not lock a graduate into performing one line of work. Other specialization options will be found in the areas of marketing, documentation and advocacy. Under marketing, the graduate is employed in technical marketing and develops catalogues, and user and assembly manuals for a company. As a documentation expert, a TPC graduate writes the success stories of the organization to be published in their newsletters and press releases. They may also provide technical illustrations if they are good at it. Then in advocacy, there is an opportunity to influence opinions and policy in the civic engagements. In fact some scholars have argued that Nobel Laureate Wangari Maathai succeeded in her Green Belt Movement activities because she utilized technical communications (Grabtree and Sapp, 2005.)


Translation, and content development and strategy are other areas of practice. A technical communicator with knowledge of another language will be most sought out to assist organizations in translating their documents. Content is a valuable asset to many organizations and technical communicators are the practitioners with the skills for creating, packaging and disseminating this resource expertly. 


It is this flexibility, as well as room for innovation and structured creativity, that makes this profession an enviable career choice. Working in this field empowers one to work with professionals from diverse fields and design their technical content in simpler and audience friendly form. There is also the other plus of being media house independent. Technical communicators work for any organization and are not limited to media houses as their only employers. This opens the doors to communication graduates who want to work in the broad world.


Daystar University has a TPC programme that ensures its graduates have the relevant skills to competently operate the tools and technology that produce world class technical communication products. And it is the only Institution of higher learning with this course approved by Commission of Higher Education (CHE) in Kenya. Now you understand why I am facing the future with a lot of determination and confidence.


This article appears in Daystar’s publication Connect  June 2015 pg 23


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